🌸
Woah! You found me!
Not many people tend to walk into a mushroom circle willingly!
A little about me!
If a fairy came to the human realm and spent a hefty amount of time watching anime and playing funny little games on a pc, you would get me. Except this fairy has a passion for writing too- and she wishes to work like a mortal and make her copywriting fun and whimsical! 🧚♀️
What I've done so far!
You got this far- if you like what you see, you should TOTALLY contact me
Disclaimer: No firstborn child required!
Monster Energy
As a fairy who has a crippling monster addiction (my wings flap 100x faster), I thought it would be a great idea to create an End-to-end campaign for my beloved energy boosting drink!
My goal with Monster was to create my campaign for the new flavour launching in the US this year, Vanilla.
I wanted to design the can, and create a campaign from there, tying in the design into other aspects of the campaign, such as merchandise and ads. I really leaned into the ides of vanilla, using the flowers and pods as inspiration, along with the general vibe of summer and beaches.
Cheese Brief
My own brief-
Word Tonic's monthly brief for April was to create your own brief!
So I decided to draw inspiration from a recent experience: accidentally eating mouldy camembert. I thought, in April Fool's fashion, that I'd create a post to prank users into believing you can eat mouldy cheese.This was a runner up in the competition!
Fuggler
Client- Fuggler
Challenge- Create an ad for fugglers that feels nostalgic to Gen-Z
Insight- I decided to tie in (arguably) one of the most iconic Movies of the 2000s, Mean girls.
Strategy- I wanted to use a scene from the movie, but tie in Fugglers, and what better scene to use than the burn book itself?
Headlines
Client- Monster High
Product- Coraline skullector doll
Challenge- to create 10 quick fire headlines for the collector doll that recently launched.
Insight- Monster High has its own dialect used in its marketing; an example of this is Skullector, which combines skull and collector to create a unique twist. I wanted to cause a similar tone of voice for these headlines.
Samsonite Script
